Blues have today announced a four-year partnership with Nike, with the American company producing kits, training wear and leisurewear from next season.
It is the first time in the clubs history that the boys in blue will sport the Nike tick and the announcement was met with enthusiasm by the clubs fans. This enthusiasm was echoed by Blues’ CEO, Dong Ren, who claimed:
“The announcement marks the start of an exciting relationship for the Club, Nike is one of the most iconic brands in the world and we look forward to working with them”.
Similar levels of excitement were seen 4 years ago, when the club announced a similar deal with Adidas. However, after producing a number of ‘template’ kits, this excitement dwindled.
Nikes Senior Director has moved the company away from producing such ‘template’ kits, after announcing that the company are “ditching the templates” and claiming “each team’s look will be its own’. What remains to be seen however, is if the partnership being agreed in collaboration with the retail outfit, Just Sport Group, will influence if Blues will indeed get their “own look”.